1. Project background: When the crypto leader’s pet cat is “on-chain”

Mochi ($MOCHI) is a community-driven meme token based on the Coinbase Layer2 network Base, inspired by Coinbase CEO Brian Armstrong’s cat “Mochi.” This project cleverly combines the “pet narrative” in cryptocurrency culture with Coinbase’s ecological resources, becoming one of the fastest-growing meme tokens on the Base chain.

The project’s core positioning is ‘Cultural Symbols on Base Chain’, aiming to attract the public into the Web3 world through cute IP. Mochi’s success is not only due to its cute image, but also to the strong community and ecosystem support behind it. With the gradual development of the Base chain, Mochi has transformed from a simple cultural symbol to a cryptocurrency project with broad application prospects.

Project History and Development Track:
The birth of Mochi Token is inseparable from Coinbase’s extensive influence in the cryptocurrency industry. As a globally renowned cryptocurrency exchange platform, Coinbase’s brand value has provided tremendous support for the initial expansion of the Mochi project. The name Mochi comes from Brian Armstrong’s pet cat, and this ‘pet culture’ has enabled the project to gain cross-border recognition from the cryptocurrency community to mainstream culture.

Source:Official website

2. Token Economics: 1 Trillion Supply and Full Circulation Design

The economic model of Mochi Token is closely built around its cultural and community-driven features. The project aims to decentralize the ownership of the token to a wide range of community members through decentralized distribution and fair initial launch. The economic model of the token includes several key elements:

• Supply:
  The maximum supply of Mochi tokens is 1 trillion. This supply is fully circulated and no shares are reserved for the team or institutions. This design ensures that the distribution of tokens is entirely determined by market demand and community participation.
• No mechanism for issuance or destruction:
  Unlike some common Meme coins, Mochi does not have an inflation mechanism, which means that the total supply of tokens is fixed. At the same time, Mochi does not have a burning mechanism, which ensures a stable circulation of tokens in the market and does not affect the market supply and demand relationship due to burning.
• Market Performance:
  According to the latest market data, Mochi’s 24-hour trading volume is $2.63M, with a market capitalization of $42.59M, and the market sentiment is neutral. This indicates that Mochi still maintains relative stability in the market, despite some price fluctuations.

Key data (as of January 31, 2025):

• Contract Address:0xf6e932ca12…7c02e50
• Price: $0.00004259 (24h change -5.35%)
• Market Cap: $42.59M (100% fully diluted market cap)
• Trading Volume: 24h $2.63M (SushiSwap accounts for over 80%)
• Supply: 1 trillion tokens, no mechanism for additional issuance or destruction

Source:CoinMarketCap data

3. Core Differentiation: Gradual Integration of Meme Narrative and Practical Scenarios

The difference between the Mochi project and traditional MEME coins is that it is not just a cultural symbol, but gradually shifting towards more practical cryptocurrency applications, especially in the Web3 ecosystem and decentralized finance (DeFi) field.

3.1 Phenomenal Cultural Communication

• GIPHY Ranking: The popularity of GIFs related to Mochi is not to be underestimated worldwide. According to data from the GIPHY platform, Mochi’s GIFs have accumulated over 1 billion views. Especially under the popular tags ‘Cute Cat’ and ‘Crypto’, Mochi has become one of the commonly used search keywords for global users.
• Social media penetration: The social media influence of Mochi cannot be ignored. The official Twitter account has exceeded 120,000 followers, and the #MochiCat topic holds a 17% market share in Base chain-related discussions (according to LunarCrush data). This phenomenal spread effect proves Mochi’s strong influence as a brand in the crypto community and beyond.

Source:Project Twitter X

3.2 Ecological Expansion Roadmap

The Mochi Token is constantly expanding its ecosystem, not only as a cultural symbol of MEME coin, but also driving the development of decentralized financial applications and the NFT ecosystem.

• Mochimons NFT:
  The Mochi team has launched.The first PFP series NFTThis series of NFTs has been very active in the market, and the floor price has stabilized at 0.23 ETH. Mochimons holders not only can obtain digital art assets, but also participate in Mochi’s IP governance, further promoting the project’s development.
• Payment scenario test:
  Mochi Token is still being experimented as a payment tool, especially in multiple DApps on the Base chain, and $MOCHI has been successfully applied as a tipping token. This experiment helps to expand the practical use of Mochi tokens and increase their influence in the crypto community.
• DAO Governance Preparation:
  In Q4 2024, Mochi plans to launch a community voting mechanism that allows community members to participate in setting the priority of token application scenarios. This mechanism not only promotes community involvement, but also lays the foundation for the future development of Mochi tokens.

Source:opensea

4. Market Performance and On-chain Signals

4.1 Price Resilience Analysis

Despite the recent overall market downturn in the crypto market, Mochi’s market performance still shows resilience. According to the latest on-chain data, Mochi’s market price has retraced by 47.5% compared to its historical high ($0.00008118), but its market cap remains at $42.59M, indicating the stability of its market.

• Liquidity analysis: According to the data from the SushiSwap platform, Mochi’s liquidity pool has remained stable at over $8 million in locked assets, and the buy/sell slippage has consistently remained below 1.5%, indicating that Mochi has strong liquidity and depth in the market.

4.2 Sentiment Index

• Santiment Data:
  The social activity score is 89/100, indicating the high activity of Mochi Token in social media and communities. In addition, the development activity score is 72/100, indicating the team’s continuous advancement of project development.
• Coingecko Sentiment Analysis:
  The sentiment indicators on Coingecko tend to be neutral to bullish, with 78% of the community users optimistic about Mochi’s future ecosystem expansion.

5. How to Buy $MOCHI? Guide to Base Chain Operations

Users who want to purchase Mochi Token need to operate on the Base network. Here are the simple purchasing steps:

Step 1: Add Base Network

• Network Name: Base
• RPC URL:https://mainnet.base.org
• Chain ID: 8453
• Block Explorer:https://basescan.org

Step 2: Cross-chain ETH to Base

• Recommended for useBase Official BridgeOr withdraw directly from Coinbase;
• For small-scale testing, it is recommended to choose L2 bridging such as Optimism/Arbitrum, which has lower gas fees.

Step 3: Purchase through DEX

• AccessSushiSwap Base version, connect wallet;
• Enter the MOCHI contract address and set a 3% slippage to complete the exchange.

Source:gate.io Token Introduction

6. Risk and Opportunity

6.1 Opportunity

• Coinbase Ecosystem Dividend:
  As Base chain continues to develop, Mochi, as a leading meme coin, will directly benefit from the expansion of Coinbase’s ecosystem. The TVL of Base chain has exceeded $7 billion, and the market demand for Mochi tokens is also increasing.
• IP commercialization potential:
  Mochi’s cultural symbols have tremendous commercial potential. The team is in talks with Asian anime companies for collaboration and is expected to launch co-branded merchandise, which will further expand Mochi’s global influence.

6.2 Risk

• Regulatory Uncertainty:
  The regulatory attitude of the U.S. Securities and Exchange Commission (SEC) towards MEME coin is still unclear, which may affect the future development of Mochi.
• Competitive Impact:
  Base chain adds multiple MEME projects every month, and Mochi needs to constantly maintain its community activity and market share in order to stand out in the fierce competition.

7. Conclusion: The ‘Cloud Cat’ Experiment in the Web3 Era

Mochi’s success proves that the paradigm of cryptocurrency dissemination is shifting from “technology-first” to “culture-first.” As a community-driven Meme token, Mochi has not only established a presence in the cryptocurrency market, but also shaped a unique cultural phenomenon globally. The future of Mochi, whether it can break the life cycle curse of Meme coins, depends on two key turning points:

1. Can the 1 billion exposures of GIPHY be effectively converted into on-chain users;
2. Whether the practical application of ecological tools (such as NFT and payment) can bring new growth momentum to Mochi.

For investors, $MOCHI is not just a Token, but also an important indicator to observe the development of the Base chain ecosystem. For community members, Mochi is a unique opportunity to participate in reshaping the cute pet culture on the Internet.