The New Era of AI Virtual Idols: How MEET48 Integrates AIGC and Web3 to Reshape Entertainment and Social Experience

With the rapid development of AI technology, digital singers and virtual idols are presenting increasingly realistic visual effects. These AI-driven virtual artists not only resemble real people in appearance but also continuously enhance their performance and interaction capabilities. Meanwhile, AI is intervening in every aspect of content creation, such as music, dance, and image design, at an unprecedented speed, pushing the virtual idol ecosystem into a new stage.

In this context, MEET48, as an "entertainment social metaverse" project that integrates AI-generated content, virtual idols, fan economy, and Web3 incentive mechanisms, has emerged. The project has received support from several well-known institutions for its billion-yuan valuation token round financing and has been selected for the 8th season of Binance's BSC ecosystem MVB incubation program.

MEET48 completed its Token Generation Event (TGE) on June 11, marking a new development stage for the project. So, how does MEET48 leverage the dual engines of AI and Web3 to open up the next generation of "fan economy + creative economy"?

The Technological Evolution of Virtual Idols: From Hatsune Miku to AI-Driven

The development of virtual idols can be traced back to 2007, when Hatsune Miku sparked a wave of user-generated content (UGC) with VOCALOID voice synthesis technology. Around 2012, Japanese and Korean virtual idol projects adopted a method combining motion capture and professional generated content (PGC), but this model faced issues such as high costs, significant creative bottlenecks, and long update cycles.

Today, MEET48 has opened up new pathways for the development of virtual idols through AI-driven content generation and Web3-driven value distribution. The project boasts a rich product matrix, including the Web3+AI entertainment creation platform MEET48.ai, the token launch platform Mars Protocol centered around AI Agents, and the virtual entertainment world MEET48 Metaverse.

MEET48.ai is a Web3 entertainment creation platform that integrates virtual idol AI development, social interaction, and music dance AIGC. It supports functions such as generating music from text, generating dance from music, AI-driven choreography, and voice cloning, enabling AI idols to produce multimedia content that can be instantly shared on major social platforms.

Mars Protocol, as the first AI idol platform in the BNB Chain ecosystem, is dedicated to reshaping the Web3 idol economy by integrating the "Idol Meme + AI Agent" model, providing users with one-click token issuance, circulation, and trading tools.

MEET48 Metaverse is a virtual entertainment world designed to provide users with an immersive social experience that transcends reality and time. In addition, MEET48 has developed its own multimodal large model, supporting music and dance training, providing users with AI creation tools and a MaaS editor, significantly lowering the barriers to content creation.

Resource Advantages and Community Performance

MEET48 not only excels in technology but also possesses strong resource advantages. The project has received investment support from several well-known institutions, with a valuation of 100 million USD. Investors value not only MEET48's ability to implement technology but also its control over the core entry of content assets.

It is noteworthy that the community data performance of MEET48 is impressive. As of January 14, 2025, the total voting volume of its voting DApp has exceeded 697 million votes, with a total registered user count of 3.39 million. During the activity period, the on-chain transaction count reached as high as 32.78 million, and the cumulative number of active wallet addresses exceeded 1.18 million. This data directly verifies the real market demand and product scalability of MEET48 under the combination of AI virtual idols and Web3 incentive mechanisms.

Token Economics and Future Development

The native token of MEET48, $IDOL, was launched on multiple trading platforms on June 11. The total issuance of $IDOL is 4.8 billion tokens, of which 45.2% is used for community incentives, 20% for ecosystem support, 17% allocated to the team and advisors, and the remaining portion is used for investors, liquidity support, marketing, and IDO, among others.

In the future development plan, MEET48 will hold the annual idol selection of the WIPA community, optimize the Mars Protocol launch platform, launch a limited test of "AI Dance Troupe", and release two Web3 games: "Bounty Hunter" and "Chain Tycoon".

In the third quarter of 2025, MEET48 plans to continuously optimize the AI Agent and token launch features of the Mars Protocol, while promoting the "AI Idol Training Room", a virtual idol voice intelligent interaction and training system. The "AI Dance Group" will also enter the development stage, with a limited test planned to start in the third quarter.

Two Web3 entertainment games will be launched in the fourth quarter of 2025, and the full public testing and commercialization phase of "AI Dancing Group" will begin in the first quarter of 2026.

Ultimately, MEET48 aims to build a global AI-driven Web3 ecosystem based on a Web3 AI social metaverse, combining the MEET48 community with multiple AI gaming systems, covering various fields including entertainment, social interaction, creation, and assetization. With the continuous development of the project, MEET48 is expected to play an increasingly important role in the fields of AI virtual idols and Web3 entertainment and social interaction.