The evolution of encryption information flow: from WeChat groups to Kaito

The information flow in the encryption world has undergone an interesting evolution. From the initial WeChat groups to today's Kaito platform, this process reflects the development trajectory of the entire industry.

WeChat Group Era: 2018-2021

In 2018, the emergence of the 3 o'clock community marked the beginning of specialized content production. WeChat groups and AMAs became the main marketing methods, allowing founders and potential community members to communicate directly. This model quickly gained popularity and became an important part of the Bitcoin bull market at the time.

Although some early opinion leaders have emerged, the "Battle of a Thousand Media" is still dominated by traditional media formats. The market recognizes the combination of traditional media personalities and brands, such as ChainDD and Planet Daily. Chain News, as one of the leaders in this field, was established in 2017.

Turning to Twitter: 2022

The regulatory policies on May 19, 2021, led to a massive shift in the encryption industry. The influence of Chinese media sharply declined, and opinion leaders began to rise on Twitter. Technical and investment research opinion leaders were the first to gain attention, such as Pan Zhixiong and Blue Fox Notes.

The emergence of Twitterscan is a representative product of this period. It helps users discover market trends by organizing encryption users and content on Twitter. However, Twitterscan faces challenges in its business model and struggles to achieve profitability.

Friend Tech: 2023

Friend Tech is the first stress test of the monetization ability of opinion leaders. It allows users to trade their "influence", but soon encountered bottlenecks. This experiment proved that relying solely on content as a trading target is unsustainable.

The Rise of Kaito: 2024-2025

Kaito initially focused on AI search and later shifted to influencer ranking. It successfully separated the information flow from the capital flow, allowing influencers to concentrate on improving their rankings. The Yap system became a market-fair leaderboard, attracting the attention of project parties and exchanges.

Kaito has implemented standardized proxy services, becoming an indispensable part of the market. However, the $LOUD incident indicates that information flow platforms still face challenges in tokenization.

Future Outlook

Kaito's next step may be to develop a product that can directly convert information flows into transactions. However, this goal is both simple and complex, as encryption users still do not have a high recognition of the value of information flows.

The evolution of encryption information flow reflects the maturation process of the entire industry. From the initial simple group chats to today's complex platforms, each step has showcased the market's varying understanding of information and influence. In the future, how to maintain the value of information while achieving a sustainable business model will be the main challenge faced by this field.