Meme and mini-game projects are sweeping the market, and the industry is facing a reshuffle.

Recently, the Meme and Ton mini-game projects seem to have dominated the crypto market, sparking considerable controversy. While many people point fingers at certain large trading platforms, believing they have "spoiled" the industry atmosphere, in reality, this phenomenon reflects that the entire market is undergoing a period of adjustment.

In fact, this is not just a problem faced by a single trading platform, but rather the entire industry is undergoing growing pains. Some large platforms, due to their significant influence, affect market dynamics with every move they make and become a barometer. Therefore, when the market is in trouble, they naturally become the most prominent targets. This also reflects the high expectations people have for these platforms.

"Accelerated Clearance" in the Cryptocurrency Industry

Currently, the crypto industry is undergoing an "accelerated clearing" of internal competition. We might as well ask ourselves: apart from mainstream coins, have we traded more Meme coins or VC-backed project coins this year?

The answer is obvious. Since 2023, everyone has flocked to those Meme coins that, although they know are worthless, continue to create "wealth myths". This is an indisputable fact.

The flow of funds is the most intuitive indicator. The cryptocurrency industry is inherently closely related to money, and whether it is users, entrepreneurs, or project parties, they instinctively lean towards opportunities and popular trends that can bring actual returns. Therefore, when people criticize certain trading platforms for promoting VC projects that are valued in billions yet lack substantial value, Meme coins are frantically hyped as a symbol of grassroots resistance against VC.

However, Meme coins and Ton mini-game projects are like a box of dazzling fireworks; although they can attract user traffic, increase funds, and gain attention in the short term, they are also accelerating the consumption of market liquidity and overdrawing users' trust in trading platforms and the crypto industry. Therefore, the criticism of Meme coins is also growing louder now.

The Role Positioning of Trading Platforms

In this process, the trading platform cannot play the role of a referee. Before a project goes live, the core should be to establish its own community consensus. If the project team itself does not believe in its project and tokens, only wanting to offload to others and cash out, then the entire community's ethos will completely collapse.

Currently, the consensus in many large project communities is as follows: "I’m just here to make a quick profit; as long as the total market value is high, I can receive enough airdrops and then sell immediately."

Therefore, the entire market is now in a confused state of both internal competition and lack of focus. Trading platforms are not referees; they pay more attention to the emotional value of the community and retail investors. When the community's focus shifts to meme coins and Ton mini-games, this consensus becomes mainstream, and trading platforms become cautious, hesitant to easily launch large projects.

For trading platforms, making a profit is inevitable, so following the community trend has naturally become the safest choice. This situation has also led to some truly excellent projects being overlooked. Ultimately, the underlying logic of the market has gone awry, and trading platforms have at most only accelerated this process.

The Way to Break the Deadlock

To break this vicious cycle, the joint efforts of three parties are needed:

1. Project Party: It is necessary to genuinely create a project of real value, rather than chasing after hollow concepts for short-term profit.

2. Community: Do not follow the trend blindly, but use your own voice and actions to support projects that have potential and sincerity.

3. Trading platform: There needs to be a sufficiently influential platform to stand up, withstand pressure, and become the leader in the industry, guiding the market to focus on projects that are truly committed to advancing and innovating Web3, creating value for users.

Only when the project parties, communities, and trading platforms reach a consensus can those truly powerful and promising projects gain more attention and support, driving the entire industry to re-examine its development model, gradually restoring market confidence and bringing investors back to rationality.

Of course, the worst-case scenario can also give birth to the best opportunities. This may be a complete clearing, "this brutal pleasure will ultimately end in brutality." After a long, dark storm, everything will start anew, but the main characters may change.