Waev Founder Phil: Data3 Will Change the Paradigm of Data Ownership

Phil is the founder and CEO of Waev. Waev is a trustless data exchange protocol that records users' data usage permissions on the blockchain, allowing businesses to control data access through keys, protecting users' data privacy.

Phil has worked for many years in a big data company, accumulating rich experience in data quality management. He then founded Logo Mix Technology Company, providing an online branding platform for small businesses. After the successful sale of the company, Phil became an angel investor and participated in an investment institution composed of Web3 entrepreneurs and developers.

Phil has been closely following the development of Web3 and decentralized technology, believing that these technologies can provide better protection for data privacy. He hopes to leverage the transparency of public chains to enable businesses to better handle and share data, respect consumer privacy, and provide the best products and services to customers. These thoughts ultimately led to the birth of Waev.

Waev's core product utilizes blockchain technology to record user permissions for data usage in an immutable way on the blockchain, protecting user data privacy. The "Data3" concept proposed by Phil emphasizes the combination of decentralized technology and data processing, creating a new paradigm for data ownership.

In the Web2 era, data ownership essentially involves handing over data copies to enterprises, which can easily lead to abuse. Waev uses technological innovation to enable enterprises to access consumer data securely with keys. When enterprises need to share data, they can issue keys to gain access rights instead of copying the original data. This process is verified by smart contracts to ensure all consent permissions.

The improvement of public chain infrastructure enables enterprises to deploy this technology faster. Some clients collaborating with Waev have reported saving up to 75% of the time in building this technology, highlighting the clear advantages of decentralized technology over centralized Web2 technology.

This method achieves encrypted control over data by recording consent information on the blockchain, using keys to control data access, applying the fundamental principles of Web3 to the data domain, and realizing a fundamental transformation of data ownership.

In the field of marketing and advertising, the over-reliance on third-party cookies during the Web2 era has sparked discussions in the industry about how to better handle data. In the Web3 era, blockchain technology and smart contracts create a trustless environment for data exchange, allowing all parties involved to clearly understand the rules they must adhere to.

As global data privacy laws increase, consumers' rights regarding data control are receiving more attention. Waev provides a new solution for data transparency by issuing keys that empower consumers to view the relevant data held by companies.

Phil introduced Waev's data alliance technology, enabling multiple parties to collaborate, own data, and implement an automated economic model. This trend is applicable not only between enterprises but also offers participation opportunities for consumers. The data alliance technology allows for rapid data connections while protecting privacy, enabling companies to better understand consumer preferences and provide precise product recommendations.

Blockchain technology makes data public and transparent, but consumer identities can remain anonymous. Data alliance technology allows businesses to easily integrate on-chain data with traditional data, enabling smarter advertising and recommendations. Waev is dedicated to simplifying the difficulty for businesses to utilize technology, without the need to develop smart contracts or a Web3 engineering team.

Advertising and brand marketing are the main areas of application for Waev. With the gradual phasing out of third-party cookies, the advertising industry is undergoing significant changes. Retail media networks and the healthcare sector are also important application directions for Waev.

Waev's main competitors are Web2 technologies. Utilizing Web3 and decentralized technology has become Waev's competitive advantage. Waev achieves data connectivity through data alliances, eliminating the need for trust in third-party administrators, thus ensuring consumer data privacy.

Currently, Waev primarily supports EVM chains and is developing smart contract technology based on Rust. To make the technology more user-friendly, Waev provides a "Web2.5 middleware layer" solution. Waev adopts a modular infrastructure model, collaborating with related companies to transition from a single chain to a modular infrastructure.

Phil expressed excitement about the development trend of decentralized physical infrastructure ( DePIN ), believing it aligns naturally with the development of Data3. Under the DePIN framework, Data3 can easily address the data integration challenges in the traditional Web2 environment, providing users with more valuable information.

In the future, Waev plans to launch a data marketplace that provides a convenient data sharing platform for businesses and consumers. Waev will also develop a zero-knowledge proof data alliance feature, offering a faster and more scalable data computing environment. This new feature will allow consumers to see how businesses are using their data, providing greater transparency and trust in data sharing.

Phil stated that Waev will expand into more industries, including retail, healthcare, and other fields, supporting the development of decentralized physical infrastructure. They are committed to changing the paradigm of data processing and sharing in a way that respects consumer consent, making better contributions for all stakeholders.